BLACK Friday it is the Time of the YEAR that:
- Brands need awareness in order to bring perspective customers
- E-Shops need conversions in order to increase sale
Statistically based customers that see your brand more than 3 times in digital have the largest percentage to proceed in conversion.
When it comes to awareness and visibility you have to think about the most Premium Mobile and Desktop Advertising of Madin[ad].
- Benchmark Ad Viewability: 87,8%
- Benchmark Αd CTR: 6%
It is inevitable for brands to benefit from this crazy Friday through mobile campaigns where mobile commerce share has exceeded 45% of total e-commercein recent years.